Benefits of Self Hosting Wordpress Websites For Internet Marketers
With the ability to have Wordpress hosted on Wordpress.com many people wonder whether or not it is a good idea to host a website on their own. The truth is that you can take advantage of a variety of benefits that simply don't exist without complete control over your own Wordpress site.
In the end, one of the primary competing values is cost against control.
This means that self hosting a website is a good idea if the additional control that you have is greater than the cost of actually hosting it. Here is a quick look at some of the biggest benefits that you will have when you host your Wordpress site on your own.
Since you own your self hosted Wordpress site, you get complete control over everything, which also means maximum flexibility. You can install complimentary programs to enhance your site and improve functionality.
Along with improved functionality, you also get more flexible options in terms of site structure. This is especially important if you plan on using sub-domains to keep your site organized (which is only possible with self hosted Wordpress sites).
The same is true for choosing your themes. There are a number of themes that simply aren't compatible without self hosting your site. In total, with your own site, you can do absolutely anything that you want and by creating a Wordpress.com website, you are bound by their restrictions and allowances.
Complete Control Over Your Income Streams
There are two different ways that you can control your income better with a self hosted Wordpress website, rather than one hosted at Wordpress.com.
The first is content. Wordpress.com is well known for shutting down websites without warning because their content was "too commercial in nature". Most of the time this is to control affiliate marketers, however it can be a problem for everyone. If they don't like your content, for whatever reason, they won't give you a warning, they will simply shut your site down.
The second way that you gain additional control over your income stream is because of the advertisements that you are allowed to place. Not only will self hosting ensure that you can do whatever you want to generate income, but also will provide you with the ability to do so.
For example, if you create a website on Wordpress.com and have too many affiliate links, they will shut down your site. Plus, you cannot add a shopping cart of paypal checkout button to your site. This means that you can't sell anything directly.
Creating A Valuable Asset
Don't trick yourself into thinking that you would be building a valuable asset if you are using a Wordpress.com website. The truth is that you own very little of it. You don't own the domain (sub-domain), you don't own anything except your content.
On the other hand, if you are using a self-hosted Wordpress website, then you have the right to sell anything and everything. Not to mention, it is very difficult to brand a website unless you are self-hosting it.
If you have the ability of self-host your website, then that is definitely the best choice. Wordpress.com websites have their purposes, but those purposes have nothing to do with running a business. By self-hosting your Wordpress site, you get maximum flexibility, maximum control, and will be building a valuable asset that you own, rather than one which is owned by Wordpress.com.
About the Author
David Hurley specializes in providing Internet marketers with a portfolio of professional web hosting services at very reasonable rates. David also offers a free Wordpress website installation and set up service for his web hosting clients.
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